An Imagined Scene
SCENE: A corner office overlooking the harbour. Brand Manager sits on a large chair behind a huge desk populated with executive desktop toys. Three Flunkies sit nervously on shorter chairs.
BRAND MANAGER: RIGHT, we need a FRESH new angle for our new juice product. Any IDEAS?
FLUNKY 1: What about a big orange cartoon mascot, he could be dancing aroun...
BRAND MANAGER: I said FRESH, not TRITE! Get me a COFFEE. NEXT!
FLUNKY 2: A group of attractive people
BRAND MANAGER: go on...
FLUNKY 2: ummm, enjoying the product
BRAND MANAGER: MORE!
FLUNKY 2: ... on a beach?
BRAND MANAGER: WRONG! It doesn't SPEAK to ME, and from now on NEITHER DO YOU!
FLUNKY 3: Get this: we get an attractive model and paste in our product in an awkward pose unlike any human would hold things in. Maybe put some half-ass stock-photo clouds in the background.
BRAND MANAGER: Same as all our OTHER campaigns. I need SOMETHING SPECIAL!
FLUNKY 3: OK, we photoshop her face so it looks like she has just taken a swig of the product and is now struggling to hold back projectile vomit!
BRAND MANAGER: I LIKE IT! You two, LEARN from this GUY. Lets get this out there on EVERY second BUS STOP in the city.