Another Bus Stop Ad

Andrew Stephens, Wednesday the 5th of June, 2013 in Rant

It is good to see the team behind the pulpy orange juice ad are still hard at work.

Hack 1: So how should we sell this new cell phone from a company nobody has heard of? Apple and Samsung use their ads to showcase their key differences in a crowded market. Should we do likewise?

Hack 2: Naaw. Sounds like a lot of bother. Just pick a stock photo at random and paste in a tiny product photo in the corner so people can tell it is a phone.

Hack 1: Great idea. According to the brief, the client needs us to highlight their product's numerous outstanding features.

Hack 2: Hmmm, our copywriter is on maternity leave but I am sure we will be able to come up with something.

Later...

Hack 1: This is the best stock photo, it still looks a bit bland.

Hack 2: No problem, my cousin is a whiz with photoshop.

Hack 1: Sounds expensive, tell him we'll only pay for one hour of his time.

Hack 2: He is used to working fast. He was the guy who did Gollum for Lord of the Rings.

A Poster for a Huawei Cell Phone